Downward product line stretching example
Webcommercialization (A) Procter & Gamble introduced its Duncan Hines ready-to-spread frosting in a small geographic area. When General Foods became aware of the product, it rushed to market its own Betty Crocker ready-to-spread frosting, which eclipsed the Duncan Hines product introduction. General Foods was able to enter the ________ stage of ... WebAug 5, 2024 · If a business entity expands its product line over and above the present array, it is termed as ‘line stretching’ _ Line stretching can be exercised in the following three ways: a) Downward Stretch: Several organisations start with offering most expensive products in the and gradually try to extend at lower levels. For example, TATA Motors ...
Downward product line stretching example
Did you know?
WebLine Filling. Adding more products to an existing product Line in order to leave no gaps into which competitors might move. When product lines are increased by moving up or down market to attract new customers, the process is sometimes called line stretching. Rate this term. +1 -1. http://arts.brainkart.com/article/line-stretching---product-mix-decisions-904/
WebStudy with Quizlet and memorize flashcards containing terms like ________ refer to a form of product that consists of activities, benefits, or satisfactions offered for sale that are essentially intangible. A) Co-brands B) Line extensions C) Services D) Pure products E) Horizontal extensions, 2) Which of the following is a pure tangible good? A) shampoo B) … WebIf Michael Kors decides to introduce "value" versions of its handbags (lower quality, lower price) at discount stores, this is an example of: Product line filling Upward product line …
WebRecently, the company launched a new range of luxury cars to broaden its market appeal and to add prestige to its existing line of cars. This is an example of _____. 1. A) social marketing 2. B) product line filling 3. C) product line stretching 4. D) internal marketing 5. E) cannibalization Answer: C WebA downward stretch of the product line is when a firm introduces lower quality products that they are normally associated with – such as the Apple example above. Firms would …
WebA) franchising B) line filling C) two-way stretching D) upward stretching E) downward stretching E Clorox sells five major product lines including cleaning, household, …
WebThe company can extend its product line down-market stretch, up-market stretch, or both ways. Product line extensions are a process where companies with an established brand alter the factors of a product or products to satisfy a refined segment in the market. [1] There are two types of product line extensions, horizontal and vertical. psychology storage failureWebA. stretching the line downward B. increasing the width of their product mix C. filling the line D. stretching the line upward E. decreasing the depth of the line C. filling the line If a company adds a new product line to its existing portfolio, it has increased its __________. A. product mix width B. product mix depth hostile on netflixWebFeb 12, 2024 · For example, EZ Tool has two product lines, hammers and wrenches. In the hammer product line are claw hammers, ball peen hammers, sledge hammers, roofing hammers and mallet hammers. The... hostile or unfriendly crosswordWebTypes of Product Line Stretching with Examples 1) Downward Product Line Stretching Definition : The consumption of the lower level product is probably higher and it would … psychology strategy nhsWebUpward Stretching. introducing a new product into a product line at the higher priced end of the market. See Downward Stretching; Two-Way Stretching. See: Downward … psychology stranger anxietyWebA company can increase the length of the product line with three product line stretching Methods; Stretching Upward: Targets product for a higher level and higher-priced market segment. Stretching Downward: … hostile or offensive work environmentWebDec 31, 2024 · A brand extension, or brand stretching, is when a known brand uses its name to transfer its products to a new industry or transform a product in a unique way. … hostile off road rims